Interview with Rasmus Lindgren

Today, we're talking to Rasmus Lindgren, author of The Lifestyle Business Rockstar...

The Lifestyle Business Rockstar is a guide to prioritizing your life and achieving work-life balance by starting a lifestyle business. A ‘lifestyle business’ is easy to setup, small in scope, simple to scale, and secondary to your life goals. Rasmus teaches how to break free of your 9-5 job, discover the lifestyle business idea that is right for you, design and build a profitable online business, and spend more time pursuing your life’s passions. 

“You don’t need a fortune to start your own business - if you model it correctly, you can have a true balance of money, time, and mobility to live the lifestyle you desire,” said Rasmus. “This book provides the knowledge to live the lifestyle you want—not just in theory, but in practice. By implementing several simple tools like the Rockstar Trifecta, you’ll learn how to create a work-anywhere profession in which you can earn more income by working smarter and less.”

Rasmus shares his own journey to successful lifestyle businesses and the experiences of others who have created profitable online businesses. The businesses include consulting, coaching, speaking, ecommerce, and graphic design.

Tricia: Can you tell us a little about yourself?

Rasmus: My name is Rasmus Lindgren I’m 37 and live most of the year in Denmark with my girlfriend and two fantastic kids (age 1 and 3). I write “most of the year” because we spend the winters in our house in Hua Hin, Thailand.

After reading the 4-Hour Workweek by Timothy Ferriss I knew I had to do something different with my life. At that time I owned an IT consultant company together with a partner and pretty much worked my ass off. The money was good but it was all about the work.

Early 2010 I sold my shares in the company to my partner and started my own lifestyle business mainly selling B2B IT services to the Danish market leveraging an outsourced workforce. The whole idea was to make money but not work all the time. Last year this resulted in I only had to work 4 months of the year and I had time to spend on projects I’ve been wanting to do for a long time, such as writing a book.

Tricia: When did you begin writing?

Rasmus: I’ve had a blog for several years and written several e-books, but The Lifestyle Business Rockstar was my first real book. I started writing it in the spring of 2012 and finished the manuscript late 2012

Tricia: Describe your writing process. Do you plot or write by the seat of your pants? When and where do you write?

Rasmus: I need to be clear headed when I write, so I mostly do this in the mornings. I could work from my house, but with two small kids I’ve chosen to get a place outside my home. So I have a small office just a five-minute walk from where I live.

Before I started to write I had broken down the book in chapters and subjects. This makes it easier for me to just “empty my brain” instead of having to think about what I should write next. At least for me, this method works really well. This way I’m separating the “creative phase” where I come of the topics of the book and structure it, from the actual writing.

Tricia: Can you tell us about your most recent release?

Rasmus: Well it’s really my first release :)

I wrote The Lifestyle Business Rockstar because people started asking me how I managed to work just a few months each year and still have a pretty comfortable life (my business is currently doing sig figures).

Normally people tend to be either in the “employed” group or in the “entrepreneur/business owner” group. The first group is typically seeking security and a steady paycheck but will most likely never be rich. The second group is typically very focused on making a lot of money and building something big. They work their asses off in order to build this big business.

I advocate to build a business that supports your desired lifestyle. This way the business is only a vehicle for your life, and in my world that’s how it should be.

So in The Lifestyle Business Rockstar I focus on the business building side and discuss several business models that work very well.

Tricia: How did you get the idea for the book?

Rasmus: I knew that I wanted to write something about how I had structured my life, but several books discuss the whole lifestyle design theme that Timothy Ferriss started with his book. So I chose to just focus on the business side of things as well as share a few case studies of other people having started a lifestyle business.

Tricia: Of all your characters, which one is your favorite?

Rasmus: Business book, but it does have some fantastic illustrations by German artist Mars Dorian.

Tricia: What was the most challenging aspect of writing your book?

Rasmus: Basically overcoming the fact that I kept telling myself that I wasn’t a writer. Also since English is my second language I early on accepted that I needed an US based editor that I could work closely with.

Tricia: What would you like to tell us about your book or your writing that someone wouldn’t discover during a casual review of your blurb or website?

Rasmus: The first person ever to read my manuscript, my editor, acted on the information in the book and designed a service that would serve as her lifestyle business before the book was even out.

Tricia: What is your primary goal as an author?

Rasmus: Basically to educate the world and let people know that there is another way than just working your ass off in a 9-5+.

Tricia: Which authors have inspired your writing?

Rasmus: Obviously Timothy Ferriss, but I’m very diverse in my reading habits and have recently read everything from Greek philosophers to the latest research on how the brain works.

Tricia: What projects are you currently working on?

Rasmus: I haven’t started on another book. At least not yet. However I do have an idea for a book that I would like to realize at some point.
Right now I’m spending a lot of time with some non-profit work and of course with my kids.

Tricia: What advice would you offer to new or aspiring authors?

Rasmus: Everything is temporary. Your book will eventually be finished. So even if the writing process seem to be never ending. Rest assured, at some point it will be done.

Also, you don’t need to see yourself as an “author” or even a writer to write a book. I’m living proof of that. If I can write a book, anybody can. :)

About the Author:

Rasmus lives the talk, only working 3-4 months a year and spending most of his time pursuing his passions, traveling, and with his family. For more information, visit his blog


Currently giving away 1000 copies, can't guarantee how long they will last however:

Can be purchased on Amazon here:

Video on website here: